In 1979 the Schwarz family, native of the Trentino-Alto Adige region, decided to move to Montalcino and buy the winery. To engage with the production of wine, La Magia has been situated in an extremely favourable location which has its vineyards facing south where the best geographical conditions can be found.
To take care of the business, since 2005 in the role of winemaker and owner, is Fabin Schwarz, who was born and raised in Montalcino. Since he was a child, he has always been very passionate about wine; a passion that got him to continue his studies in that matter, reason why he decided to attend the prestigious Agricultural college of San Michele all’Adige
The size of the enterprise is of 52 hectares. The vineyards, which extend to the south and on a height between 450 and 500 meters, can be found on a plot estimated to be around 15 hectares of the Sangiovese variety which is completely registered to Brunello.